Effective Advertising: Understanding When, How, and Why Advertising Works (M…
USD 88.18 USD
Specifications
| Release Year | 2003 |
| ISBN | 9780761922537 |
| Subject Area | Business & Economics |
| Item Length | 9 in |
| Publication Year | 2003 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.4 in |
| Author | Gerard J. Tellis |
| Item Weight | 10 Oz |
| Item Width | 6 in |
| Number Of Pages | 216 Pages |
What stands out about this textbook is the use of analogies to explain concepts.
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