Advertising Creativity: Techniques for Generating Ideas by James L. Marra
USD 56.19 USD
Specifications
| Binding | Paperback |
| Book Title | Advertising Creativity |
| Weight | 0 lbs |
| Product Group | Book |
| IsTextBook | Yes |
| ISBN | 9780130150097 |
| Publication Year | 1989 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Publication Name | Advertising Creativity |
| Author | James L. Marra |
| Publisher | Prentice Hall PTR |
| Subject | Advertising & Promotion |
| Number Of Pages | 208 Pages |
What stands out about this textbook is the attention to diverse cultural examples.