Marketing Strategy A Decision Focused Approach Irwin Marketing 8th Edition Good
JF1 The product is the 8th edition of “Marketing Strategy: A Decision-Focused Approach” by John Mullins and Orville C. Walker. This textbook, published by McGraw-Hill Education in 2013, offers a comprehensive approach to marketing strategy within the business and economics subject area. With 384 pages and a trade paperback format, it provides valuable insights for students and professionals looking to enhance their marketing skills. The book covers topics related to marketing in a decision-focused manner, making it a valuable resource for those in need of a deeper understanding of marketing strategies.