Item Tag: 9780133856460

Marketing Management by Kevin Lane Keller and Philip Kotler (2014, Hardcover)

Welcome! Please Review your item before purchasing. Make sure it is exactly what you are wanting. If you have any questions PLEASE ASK!!!We answer questions usually within 12 hours. Usually quicker Item description: This is authentic and genuineoriginal box and papers are not included Priced to sell fastfast usa shippingLocated- BS10R1 DBWhat you see in the picture is what you get. Nothing else is included!We want every customer to have a positive feedback so we can also have positive feedbackBID WITH CONFIDENCE WITH US!Have an issue? Contact us first before leaving negative feedback! Why buy through us?Quick 2 day HandlingU.S.A Seller / Shipper . We do ship out of the country on most things!99 Percent positive feedback. Bid with confidence on our listings!LOW PRICE! Everything we list is priced to sell so we can keep our inventory as low as possible! Check out our other auctions! Lots of stuff being sold at wholesale / resell prices.

Marketing Management 15th Edition (2016, Hardcover) ISBN 978-0-13-385646-0

About the AuthorPhilip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only―Strategies for Marketing the Performing Arts; Museum Strategy and Marketing; Marketing Moves; Kotler on Marketing; Lateral Marketing; Winning at Innovation; Ten Deadly Marketing Sins; Chaotics; Marketing Your Way to Growth; Winning Global Markets; and Corporate Social Responsibility.In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their Prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2002, Professor Kotler received the Distinguished Educator Award from the Academy of Marketing Science. In 2013, he received the William L. Wilkie “Marketing for a Better World” Award and subsequently received the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.In 2014, he was inducted in the Marketing Hall of Fame.He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public Administration, the University of Economics and Business Administration in Vienna, and Plekhanov Russian Academy of Economics.Professor Kotler has been a consultant to many major U.S. and foreign companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.Professor Keller’s general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute and is serving as their Executive Director from July 1, 2013, to July 1, 2015.A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. He has lectured all over the world, from Seoul to Johannesburg, from Sydney to Stockholm, and from Sao Paulo to Mumbai. He has served as keynote speaker at conferences with hundreds to thousands of participants.Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”An avid sports, music, and film enthusiast, in his so-called spare time, he has helped to manage and market, as well as serve as executive producer for, one of Australia’s great rock-and-roll treasures, The Church, as well as American power-pop legends Tommy Keene and Dwight Twilley. He also serves on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism, the Lebanon Opera House, and the Montshire Museum of Science. Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.

Marketing Management Fifteenth Edition Hardcover Kotler Keller

The product is the fifteenth edition of the hardcover textbook “Marketing Management” by Kevin Keller and Philip Kotler. Published by Pearson Education in 2014, this textbook is focused on the subject area of business and economics, specifically in the field of marketing. With 832 pages, this textbook provides comprehensive coverage of marketing principles and strategies, making it a valuable resource for students and professionals in the field of marketing. The authors offer insights and practical guidance on various marketing topics, making it a must-have for those looking to deepen their understanding of marketing management.

Marketing Management by Kotler

Thanks for viewing our Ebay listing! If you are not satisfied with your order, just contact us and we will address any issue. If you have any specific question about any of our items prior to ordering feel free to ask.

Marketing Management 15th Edition Kotler Keller

Author: Kotler, Philip; Keller, Kevin. Notes: This Book is in Good condition – EXTERIOR SHOWS NORMAL WEAR FROM TEXTBOOK USE, INTERIOR IS FINE AND CLEAN, DOES NOT INCLUDE ACCESS CARD. See our picture for exact item you will receive.

Marketing Management

Notes: Hardback–NO CD,DVD,ACCESS CODE–cover shows slight wear–highlighting throughout otherwise excellent condition. Sku: CL260317010U19. Condition: Used: Good. Qty Available: 1.

Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)

The Marketing Management textbook by Kevin Keller and Philip Kotler is a comprehensive guide for students and professionals in the field of management. This hardcover edition, published by Pearson Education in 2014, contains 832 pages of valuable information on the subject. The book is written in English and has a length of 11 inches, a width of 8.7 inches, and a height of 1.4 inches. It is a textbook type book that is perfect for anyone interested in the subject. The book is in very good condition and weighs 68.8 Oz. This item is perfect for those who want to improve their knowledge and skills in marketing management. It belongs to the Books & Magazines category and can be found in the Textbooks, Education & Reference and Textbooks subcategories.