Questionnaire Design, Interviewing and Attitude Measurement by A.N. Oppenheim (E

The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children’s political perceptions.

Questionnaire Design, Interviewing and Attitude Measurement by A.N. Oppenheim (E

The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children’s political perceptions.

Questionnaire Design, Interviewing and Attitude Measurement by A. N….

The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children’s political perceptions.