Designing Brand Identity by A Wheeler HARDBACK 9781119984818

“Designing Brand Identity” by Alina Wheeler and Rob Meyerson is a comprehensive textbook that delves into the world of brands and branding. Published by Wiley & Sons, Incorporated, John, this hardcover book covers a range of topics within the subjects of design and business & economics. With 352 pages, this publication offers a detailed guide to creating effective brand identities, making it a valuable resource for students and professionals alike. Written in English, this book provides insights and practical tips for navigating the complex world of branding in the business sector.