Item Tag: 9781337407595

Mktg by Charles Lamb, Joe Hair and Carl McDaniel (2018, Trade Paperback)

“Mktg” by Charles Lamb, Joe Hair, and Carl McDaniel is a 2018 trade paperback textbook focused on business and economics. The book covers a wide range of subjects related to marketing and commerce, making it a comprehensive resource for students and professionals in the field. With a weight of 36.1 ounces and 410 pages, this textbook offers in-depth analysis and insights into the world of marketing, written in English and published by Cengage Learning.”

MKTG: Principles of Marketing, McDaniel, Carl

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.

MKTG: Principles of Marketing, McDaniel, Carl

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.

MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

The MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel paperback textbook, published by Cengage Learning in 2018, is a comprehensive resource for adult and further education students studying business and economics. Written by authors Carl McDaniel, Charles Lamb, and Joe Hair, this illustrated textbook covers topics in marketing, commerce, and general business principles. With 410 pages and a size of 10.8 x 8.4 inches, this trade paperback textbook is a valuable tool for learners looking to deepen their understanding of marketing concepts in an accessible and engaging format.

MKTG Principles of Marketing by Lamb, Charles W., Hair, Joe F., McDaniel, Carl

The product is a textbook titled “MKTG Principles of Marketing” by authors Lamb, Charles W., Hair, Joe F., and McDaniel, Carl. Published in 2018 by Cengage Learning, the book covers the subject areas of business and economics, specifically focusing on marketing principles and general commerce. With a total of 410 pages in the trade paperback format, the textbook is written in English and is designed for students and professionals interested in the field of marketing. The authors provide a comprehensive overview of marketing concepts and theories, making it a valuable resource for those studying or working in the industry.