Advertising & Promotion, Paperback by Hackley, Chris; Hackley, Rungpaka Amy, …

Advertising & Promotion, Paperback by Hackley, Chris; Hackley, Rungpaka Amy, ISBN 1446280721, ISBN-13 9781446280720, Used Good Condition, Free shipping in the US This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.