A Framework for Marketing Management 6th Edition 6e By Kotler / Keller

The “A Framework for Marketing Management 6th Edition” by Kotler and Keller is a comprehensive textbook designed for adult and further education students in the field of business and economics. This international edition features a trade paperback format with a shrinkwrapped book packaging for fast shipping. The book covers various aspects of marketing and general management, with the authors providing a clear and informative content that is relevant to the subject area. With 360 pages of valuable insights and practical applications, this textbook serves as a valuable resource for students looking to deepen their understanding of marketing strategies and principles.