Basic Marketing A Managerial Approach Ninth Edition 1987 McCarthy Perreault Irwi

Basic Marketing A Managerial Approach Ninth Edition 1987 by E Jerome McCarthy and William D Perreault Jr, published by Irwin. Classic marketing textbook covering key concepts like the 4 Ps, featuring numerous case studies and real-world applications. Hardcover shows moderate edge and corner wear, interior pages have some underlining and highlighting from student use, all pages intact. Includes note to students and author biographies. Ideal for collectors of vintage business textbooks or marketing historians.

Personality Theories A Comparative Analysis Salvatore Maddi 1968 Dorsey Press Ha

Personality Theories A Comparative Analysis by Salvatore R. Maddi, 1968 hardcover, Dorsey Press. Classic psychology textbook exploring key models and debates in personality theory. Burgundy and tan hardcover with gold lettering, some mild shelf wear, former library stamp on rear. Includes in-depth comparative analysis, preface, and detailed table of contents. Key resource for psychology students, educators, and collectors of vintage academic works. Overall good used condition, pages clean, binding firm.