Advertising and Promotion by Rungpaka Amy Hackley and Chris Hackley (2018, Trade

This textbook is a valuable resource for students and professionals interested in the subject area of advertising and promotion. The authors, Rungpaka Amy Hackley and Chris Hackley, provide a comprehensive guide to the subject matter in a trade paperback format. The book is published by SAGE Publications, The Limited and has a total of 384 pages. The book measures 9.2 inches in length, 7.2 inches in width, and 0.5 inches in height, with a weight of 27.1 ounces. It is written in English and was published in 2018. The book is categorized as a textbook and falls under the categories of Textbooks, Education & Reference and Books & Magazines.

Advertising and Promotion by Hackley, Chris

Authors : Hackley, Chris. Advertising and Promotion. Title : Advertising and Promotion. Publication Date : Jan 2 2018. No tears, highlighting or writing because it””s never been used! May have minor shelf wear.

Hackley – Marketing in Context Setting the Scene – New hardback or c – X555z

The Title is Marketing in Context : Setting the Scene. The item is a book hardback or cased book. Pages Count – 240. Binding type – Hardcover. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.

Rethinking Advertising as Paratextual Communication by Chris Hackley (English) H

Contents: 1. Advertising as paratextual communication 2. Reading advertising 3. How does advertising ‘work’?. Paratextual advertising strategy 8. Paratextual advertising and the future Index. ‘Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance.