Principles of Marketing by Gary Armstrong and Philip Kotler

Principles of Marketing by Gary Armstrong and Philip Kotler is a hardcover textbook published by Prentice Hall PTR in 2006. This book has 768 pages and is in English. It is a great resource for anyone interested in learning about marketing, with topics that cover the principles of marketing, consumer behavior, product strategy, pricing strategy, and more. The book measures 11.2 inches in length, 8.8 inches in width, and 1.3 inches in height, with a weight of 64.8 ounces.

Principles of Marketing by Gary Armstrong (2017, Hardcover)

“Principles of Marketing by Gary Armstrong (2017, Hardcover)” is a comprehensive textbook focusing on the subject area of Business & Economics, specifically within the realm of Marketing / General. Published by Pearson Education, this 736-page book provides essential principles and insights into the field of marketing. Written in English, the book is designed for students and professionals looking to deepen their understanding of marketing strategies and tactics. With a compact size of 3.9 x 3.9 x 3.5 inches, this hardcover edition is a valuable resource for those interested in enhancing their knowledge of marketing principles.