Item Tag: MKTG

MKTG by Lamb

This is MKTG by Lamb – ISBN 1337407585 9781337407588.

MKTG13, Principles of Marketing (Book Only) : VERY GOOD to GOOD Condition

The product is an updated edition of the textbook “Principles of Marketing” by Carl Mcdaniel, Charles Lamb, and Joe Hair, published by Cengage Learning in 2020. This 13th edition is part of the Mindtap Course List Series and is written in English. It is a trade paperback with a total of 448 pages, offering a comprehensive look into the subject area of marketing and business economics. The revised edition includes new content and insights to help students understand the principles of marketing in a clear and engaging manner.

MKTG Principles of Marketing Lamb Hair McDaniels

“Principles of Marketing” by Carl McDaniel is a textbook published by Cengage Learning as part of the Mindtap Course List Series. It covers the subject area of business and economics, specifically focusing on marketing principles. The book is written in English and is designed for adult and further education levels, with a trade paperback format. With the author’s expertise and revised content, this textbook serves as a valuable resource for those studying marketing in a business setting.

Consumer Behavior MKTG 351 Abhijit Guha University Of south Carolina

The product is a textbook titled “Consumer Behavior” by Abhijit Guha, published by McGraw-Hill in 2018. It is a looseleaf textbook focusing on the subject area of consumerism, written in English. As a key textbook in the field of consumer behavior, it provides valuable insights and information for students and professionals interested in understanding consumer behavior and decision-making. The book covers various aspects of consumer behavior and offers a comprehensive analysis of consumerism in a dynamic market setting.

Mktg by Charles Lamb, Joe Hair and Carl McDaniel (2018, Trade Paperback)

“Mktg” by Charles Lamb, Joe Hair, and Carl McDaniel is a 2018 trade paperback textbook focused on business and economics. The book covers a wide range of subjects related to marketing and commerce, making it a comprehensive resource for students and professionals in the field. With a weight of 36.1 ounces and 410 pages, this textbook offers in-depth analysis and insights into the world of marketing, written in English and published by Cengage Learning.”