Item Tag: Robert M. Grant

Contemporary Strategy Analysis by Robert M. Grant

This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations. .

Contemporary Strategy Analysis Grant, Robert M.

Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. condition info: Book shows wear and is fairly worn, but is still functional.