MKTG Principles of Marketing 8th Ed Lamb Hair McDaniel Cengage Paperback
USD 12.68 USD
Specifications
| Subject Area | Business & Economics |
| MPN | 9781285428326 |
| Publisher | Cengage Learning |
| Subject | Marketing |
| Publication Year | 2015 |
| Series | 4LTR Press |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Features | Student Edition |
| Level | Business |
What stands out about this textbook is the inclusion of historical context.